Minister Stubb spurs music collaboration in London
20.09.2012 – 20.09.2012
Finland’s Minister for European Affairs and Foreign Trade, Mr. Alexander Stubb, visits London on Thursday 20 September, aiming to boost partnerships between the Finnish and British music scenes. The trip, aimed at accelerating growth in Finland’s blossoming music sector, is organised by the new national export organisation, Music Finland, along with the Ministry for Foreign Affairs and the Finnish Embassy in London.
“Finnish artists have gained a strong foothold in international markets and there’s strong demand for our songwriters and composers,” notes Mr. Tuomo Tähtinen, Executive Director of Music Finland.
“Minister Stubb’s trip is the first of its kind for our music industry, and we’re eagerly awaiting concrete results from it. We’re looking for new business opportunities with British partners as we meet the global economic challenges. Britain is our most important export market, and our investment in it will also benefit local actors. Finland believes firmly in opportunities for growth in music and other creative sectors.”
Along with a delegation of some 20 Finnish music professionals, Stubb will meet with executives at BBC Radio 1 and 3, the Universal Music Group and Serious, a producer of live jazz, international and contemporary music. The visitors will also meet a broad selection of UK music professionals and media figures at a reception. The Finnish delegation represents an array of musical styles and industry segments.
“The Finnish music sector is currently going from strength to strength. Its success stories show that it’s able to cope with the major ongoing changes. I’m looking forward to being able to help music companies to find new partners and expand their business,” says Stubb.
Stubb’s visit is part of the Music Finland UK initiative for 2012-13. The venture aims to boost music exports and raise the profile of Finnish music in the UK and other target markets influenced by it. The project is being co-funded by several government ministries (Foreign Affairs, Employment & the Economy, Education & Culture), the Finnish Performing Music Promotion Centre (ESEK) and the Foundation for the Promotion of Finnish Music (LUSES).
Finland’s music sector is investing about a million euros annually in the UK market during the two-year project. Finnish firms and their British partners will benefit from the state input, including tour and marketing support.